Recurly Gifting and Coupons E-book
One of the major feature launches at Recurly this year was support Gift Cards, Gift Subscriptions and Coupons. This is a major advantage to Recurly merchants as these features can all be used together to create really powerful holiday campaigns.
This e-book was a major lead generation piece for Recurly, it was gated behind a landing page and we promoted it with an e-mail, blog post, promos on Recurly.com, digital display ads, and also ran a special holiday themed webinar which utilized much of the e-book's artwork. Since PDF's are no longer printed out and are instead viewed with in the browser, I really played with the idea of scrolling here, designing the e-book to be experienced more like a webpage than a traditional document.
When this campaign wraps up, I'll be sure to report back with results!