Value Added Tax (VAT) Campaign
San Francisco based recurring billing company, Recurly, launched this digital campaign as a resource for new value added tax laws going into effect in 2015. Design deliverables included a microsite, white papers, blog post imagery, pattern and icon design, as well as targeted digital display ads. Creative challenges included designing for an enterprise level audience while maintaining brand personality, as well as visualizing many abstract tax and finance related concepts.
Campaign icons
White paper: "Top 10 things to know about VAT"
Pattern design
Targeted digital display and social media ads helped to promote the microsite.
Series of images for blog posts
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